Social Media Advertising: what can we achieve thanks to it and how much does it cost?
What is social media advertising? Social media advertising simply means advertising activities carried out on social media platforms. It is accessing social media users by paying for having your contents displayed. To many companies and marketers, social media advertising...
IAC Award entry: How to talk about women in science and have 8 million reach
The Matilda effect inhibits the scientific development of women - they are discriminated against, underestimated, and their merits are attributed to men. As much as 71 percent Poles think a man saying "scientist". The L'Oréal brand decided to change that. Because Science is a...
Social media agency in Poland – How to make the best choice?
There are at least several hundred businesses offering “social media communication” in Poland. They do differ. From brand manager’s or marketing manager’s point of view, the choice is really tough at times. Social media agencies in Poland – landscape Not so long ago...