We assist organizations and brands in reputation management. We help define goals, develop strategy and set KPIs. We effectively reach various target groups. We conduct communications audits, organize media events and conduct ongoing communication with stakeholders. We implement CSR and employer branding campaigns. We support organizations in ongoing communication with employees. We help in communication of transformation process and crises management. We build long-term relations. We treat public relations as an element of broader strategy for the development of companies and brands. We know that they translate into measurable business results of our clients.
STRATEGY OF COMMUNICATION
We develop integrated communication strategies that include: audits, benchmarking, in-depth research of the target group and key stakeholders. We map persons, entities and groups – it is important in ongoing communication and strategic initiatives which the organization is conducting. We support creating strategy of communication related to the development of operations on international markets. We successfully select tools and methods of dealing thinking about business goals and developing the reputation of organization.
We build unconventional strategies of internal communication. We create and conduct integrated campaigns to the employees containing: engaging activations, competitions, special events. We create interesting content to communication in intranet and social channels. We edit corporate newspapers and newsletters. We always measure their effectiveness and attractiveness. We conduct workshops for employees and board representatives. We develop communications based on modern tools and support their implementation.
We are responsible for strategy and realization of content marketing. Our team creates interesting and engaging content in different formats. Articles, videos, animations, infographics. Thanks to them we reach consuments on different levels of their relations with brand or product category. We create strategy, build content hubs and support our clients in long-term realization of business and educational goals. As content marketing agency we stand out because of extremely precise measure of effectivity of our actions using proprietary tools.
SEARCH ENGINE OPTIMIZATION (SEO)
We ensure the visibility of content in Google and YouTube search engines as well as qualitative traffic on our clients' websites. We take care of the organization’s reputation on Google, we optimize content and services, analyze and report results. In this way, we strengthen the effectiveness of educational, sales and image campaigns. Sometimes we work as an SEO agency, but most often we help clients find synergies between simultaneous PR and social media activities, and search engine activities.
SEARCH ENGINE MARKETING (SEM)
We run efficiency campaigns generating orders, prospectuses and registrations from paid search results. Anywhere in the world using all available tools. We optimize SEM operations technically, but also at the level of strategy and creation. We report results in a transparent manner, we advise how to increase the effectiveness of search engine advertising combining it with activities in other areas.
STRUCTURE OF THE ORGANIZATION
in Warsaw office
all over the world
Collectively with several dozens of partners from five continents we create the ECCO International Communication Networks – one of the largest international networks of public relations consultancy companies and BOX Network –first world chain of digital and social media agencies. Membership to the global networks allow us to plan and realize communication activities all around the world, for all of our clients. Operating on the Polish market since 1996, we currently employ over 60 consultants of various specializations in the Warsaw office.